Zalando’s general manager Laura Toledano, believes that despite challenging economic conditions business, fashion, fashion news

Zalando’s general manager for France, UK, and Ireland, Laura Toledano, believes that despite challenging economic conditions, Zalando is well-positioned for growth. She emphasizes the company’s solid foundation and adaptability to market fluctuations, citing positive early results in 2024, particularly in France.

Toledano attributes this success to a focus on customer engagement and satisfaction. Zalando invests heavily in brand collaborations, exclusive collections, and promotional campaigns designed to inspire customers and create a unique shopping experience.

She acknowledges the difficulties faced by some fashion brands due to market pressures and the rise of fast-fashion giants. However, she sees this as an opportunity for closer collaboration between e‑tailers like Zalando and brands seeking access to innovation, technology, and a broad customer base.

Toledano highlights the increasing demand from premium and luxury brands to partner with Zalando, demonstrating a shift in perception and a recognition of the platform’s reach and credibility.

She emphasizes Zalando’s ability to cater to diverse customer needs by offering a wide range of products across various segments, addressing the fragmented nature of the French market.

Toledano stresses that Zalando does not aim to be a one-size-fits-all marketplace but rather offers personalized experiences through tailored content and technology, minimizing brand cannibalization and maximizing customer engagement.

Finally, she acknowledges the opportunity to grow male customer base by understanding their shopping behaviors and preferences while continuing to provide inspiration and a diverse product selection.