N Brown Selects Motel as Creative Agency Partner for Key Brands business, fashion, fashion news

Digital retail group N Brown has announced Motel as the creative agency for its three flagship brands: Jacamo, JD Williams, and Simply Be. This decision follows a comprehensive creative review process aimed at enhancing the visibility and differentiation of the company’s diverse brand portfolio.

N Brown highlighted Motel’s demonstrable passion for its strategic brands and their ability to develop impactful and memorable campaigns as key factors in the selection. The agency will collaborate closely with N Brown’s in-house teams to effectively communicate each brand’s unique proposition and drive future growth across all three platforms.

This partnership comes at a pivotal time for each brand. JD Williams continues its mission to challenge the «invisibility» of midlife women through its collaboration with brand ambassador Gok Wan. Simply Be has embarked on a new strategic direction, supported by significant investment in an AW24 campaign, as it strives to solidify its position as the UK’s leading inclusive fashion brand for women. Jacamo maintains its «Men’s Style. Sorted.» campaign, focusing on empowering men to approach the new season with confidence and establish broader fashion relevance.

Sam Walker, Group Marketing and Creative Director at N Brown, acknowledged the strong competition during the selection process, emphasizing Motel’s ability to stand out. «We’re delighted to be moving forward with Motel as we work to create inspiring new campaigns for our customers,» Walker stated. «As we enter this next phase, we’re confident that our partnership will allow us to connect further with our customers, serve the underserved, and continue to democratize fashion.»

This strategic alliance signifies N Brown’s commitment to amplifying its brand presence and connecting with its target audiences through creative and impactful campaigns. By leveraging Motel’s expertise, N Brown aims to solidify its position as a leader in inclusive and accessible fashion retail.

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