Molly-Mae Hague to Debut Solo Fashion Line «Maebe» business, fashion, fashion news

Former Love Island star and influential fashion icon Molly-Mae Hague is expanding her repertoire, venturing into the world of design with the launch of her own contemporary womenswear brand, «Maebe.» Set to debut online exclusively at maebe​.co​.uk on September 29^th, the label promises to deliver «elevated style» through «accessible luxury» for a new generation of women.

Hague, who previously served as Creative Director for PrettyLittleThing UK and EU, leverages her «deep understanding of evolving style» and desire to create a collection that resonates with the modern woman. The Maebe line is anticipated to feature a curated selection of elevated basics, tailored blazers, versatile separates, statement coats, and elegant eveningwear.

Despite its focus on accessible luxury, the brand maintains affordability with pieces rumored to be priced under £100. The excitement surrounding Maebe’s launch is palpable, evidenced by the burgeoning following of Hague’s dedicated Instagram account, @Maebestore, which has amassed over 80,000 followers prior to the official launch date announcement.

In a statement to The Sun newspaper, Hague’s representative confirmed the brand’s inception several years ago, highlighting Hague’s unwavering passion and dedication to this new venture. «Molly has been working on Maebe for a few years now and she is so proud to finally announce it,» the representative stated, adding, «This is something she is truly passionate about.»

Maebe’s official launch statement encapsulates the brand’s ethos: “Get ready for Maebe. The UK’s most-loved influencer, Molly-Mae Hague, is stepping into a new role: founder and visionary of a contemporary womenswear brand poised to make elevated style an accessible luxury for a new generation”. With its focus on affordability, style, and inclusivity, Maebe promises to be a significant addition to the contemporary fashion landscape.