Lululemon to fast-track hot new styles after „Breezethrough” fiasco Lululemon is set to accelerate the launch of its popular styles following the disappointing response to its «Breezethrough» leggings.

Lululemon is set to accelerate the launch of its popular styles following the disappointing response to its «Breezethrough» leggings. The Canadian athleisure brand announced on Thursday that it will expedite new offerings after receiving negative feedback regarding the V‑shaped back seam of the $98 leggings, which many shoppers deemed «unflattering,» along with complaints about the waistband digging into their waistlines.

CEO Calvin McDonald revealed in a post-earnings call that for 2025, the company plans to hasten the introduction of new styles in performance wear, shorts, tops, and track suits aimed at racquet sports and office attire. He expressed hope that these strategies will yield positive results in the coming quarter.

After revising its sales and profit forecasts for 2024, Lululemon’s stock fluctuated in after-hours trading but saw a 4% increase in premarket trading on Friday. The firm reported a notable quarterly sales miss, attributing it to a slow rollout of spring styles and limited options in colors and sizes for women’s clothing in North America.

In the second quarter, comparable sales grew by 2%, falling short of the expected 6.05% increase, largely due to a 3% decline in sales in the Americas. Analyst Jessica Ramirez from Jane Hali & Associates noted that Lululemon is proactive about addressing its missteps. She highlighted the company’s quick response to the lack of smaller sizes as a positive indicator for investor confidence.

Earlier this quarter, McDonald acknowledged a slower start to the year, attributing it to missed opportunities in women’s clothing and bags. He emphasized that the narrow color palette and core assortment in women’s leggings played a role in not maximizing U.S. sales.

A decade ago, the brand faced backlash over see-through pants, but Lululemon clarified that the «Breezethrough» leggings were a limited release intended for testing and did not adversely impact quarterly sales. McDonald affirmed that pausing sales was the correct decision and looks forward to reintroducing the fabric in the future.

Analysts suggest that the repercussions from this recent issue will be minor, attributing this stability to the wider variety of women’s products and the successful expansion into men’s wear. Raymond James analyst Rick Patel noted that while the withdrawal of the Breezethrough line may not significantly affect results, it does increase the pressure on other innovative products to attract attention and drive sales.