French Connection Enhances Distribution Strategy with Very Partnership business, fashion, fashion news

French Connection, the British fashion retailer known for its contemporary designs, is continuing its strategic expansion by partnering with online platform Very this autumn/​winter season. This collaboration represents a significant step in the brand’s plan to return to prominence and broaden its customer reach.

The partnership will initially focus on womenswear, offering a curated collection of occasionwear featuring «sophisticated tailoring and standout dresses,» perfectly aligned with the upcoming party season. Further strengthening this alliance, a menswear line is slated for launch on the Very platform in time for Spring/​Summer 2024 (SS5).

This move builds upon French Connection’s existing robust distribution network, which encompasses a wide range of UK stockists and concessions. Notable partners include major department stores like M&S and John Lewis, as well as online platforms such as ASOS and House of Fraser.

In addition to its wholesale partnerships, French Connection maintains a physical presence with 19 UK stores, including nine outlet locations. The brand is committed to further expanding its brick-and-mortar footprint, aiming to open up to five new stores by the end of the year. This expansion strategy encompasses a mix of full-price and outlet stores strategically located in high streets and shopping centres, ensuring accessibility for a diverse customer base.

Recent store openings include locations in Guildford, Livingston Designer Outlet, and Clarks Village, alongside three John Lewis concessions and two Brown Thomas stores in Ireland. The forthcoming new openings are expected to follow a similar geographic diversification approach.

This multifaceted expansion strategy, combining both online and offline channels, demonstrates French Connection’s dedication to meeting the evolving needs of its customers and solidifying its position as a key player in the contemporary fashion market.