Calvin Klein Reimagines Americana Cool with Jeremy Allen White for Fall 2024 Calvin Klein has unveiled the second phase of its captivating Fall 2024 campaign.

American fashion house Calvin Klein has unveiled the second phase of its captivating Fall 2024 campaign, featuring acclaimed actor Jeremy Allen White. Lensed by renowned photographer Mert Alas, the campaign presents a modern interpretation of classic Americana style, embodied by White’s effortlessly cool persona.

The campaign imagery captures White in sun-drenched, relaxed moments, poolside and at ease, highlighting the brand’s latest underwear and denim offerings. The accompanying video, set to the soulful track «Crimson and Clover» by The Shacks, further emphasizes White’s understated confidence and inherent rock ’n’ roll energy.

Speaking about his collaboration with Calvin Klein, White commented, “Calvin Klein’s aesthetic has always been timeless, and it was great to be back with them and the entire creative team for this new campaign.”

The campaign showcases a curated selection of Calvin Klein’s Fall 2024 collection, featuring modern fits designed for both relaxed comfort and impactful style. The iconic 90s Straight, Slim Fit, and Standard Straight Jeans offer versatile options for denim-on-denim looks, effortlessly paired with the 90s Trucker Jacket. The campaign also highlights casual staples like the Monogram Logo T‑Shirt, perfect for achieving a laid-back rockstar vibe.

Underneath it all, Calvin Klein’s renowned underwear offerings take center stage. The new Modern Cotton Air line and classic Cotton Classic styles provide breathable comfort throughout the day, complemented by stylish new sunglasses.

The global launch of the campaign is scheduled for August 27, 2024. Content featuring White will be prominently displayed across Calvin Klein’s social media platforms throughout the week, with high-impact out-of-home placements amplifying the campaign’s reach worldwide.

Calvin Klein’s Fall 2024 campaign is a dynamic exploration of timeless wardrobe essentials, presented through the lens of modern American style. The brand promises to continue this captivating narrative throughout the season, showcasing its diverse talent roster in a series of evocative moments, from morning to sunset.