BOSS Unveils Fall/​Winter 2024 Collection: A Celebration of Lifelong Self-Determination David Beckham debuts in BOSS” Fall/​Winter 2024 campaign, joined by Burna Boy, Lee Jong-suk, Gisele Bündchen, Naomi Campbell, and others.

Hugo Boss has unveiled its Fall/​Winter 2024 collection, featuring a star-studded cast that exemplifies the brand’s commitment to individual empowerment and timeless style. This season marks an exciting evolution of the #BeYourOwnBOSS campaign, emphasizing that self-determination is not a fleeting aspiration but a lifelong commitment.

The campaign features a compelling blend of established icons and rising stars, each embodying the BOSS ethos in their own unique way. Legendary footballer and style icon David Beckham makes his debut appearance since announcing his strategic partnership and design collaboration with the brand. He is joined by renowned figures such as Nigerian singer-songwriter Burna Boy, South Korean actor Lee Jong-suk, Brazilian supermodel Gisele Bündchen, and British supermodel Naomi Campbell, who also assumes the role of brand ambassador for BOSS Watches, Jewelry, and Eyewear. Italian tennis player Matteo Berrettini continues his ambassadorship for licensed BOSS Watches, Jewelry, and Eyewear.

This season’s collection reflects a powerful message: having the inner strength to define one’s own path is not a momentary choice but an enduring commitment. The campaign visuals capture each individual articulating their guiding principles, emphasizing the continuous journey of self-discovery and growth that defines the BOSS spirit.

The Fall/​Winter 2024 collection itself offers a comprehensive wardrobe solution for every occasion, seamlessly integrating into a dynamic lifestyle. Signature BOSS tailoring receives a modern update with strong, contemporary silhouettes, perfectly suited for the cooler months ahead. The campaign’s elevated office setting and tailored looks pay homage to the «CorpCore» theme introduced at the Fall/​Winter 2023 show, further solidifying this emerging trend.

The launch will be amplified by a multifaceted marketing strategy, encompassing large-scale outdoor advertising in 29 major cities globally. BOSS continues its commitment to digital engagement through its new Instagram broadcast channel, providing fans with exclusive content and fostering a sense of community. On Threads, behind-the-scenes audio clips featuring key talents will offer a personal glimpse into the campaign, while interactive polls and questions will encourage fan participation and generate excitement around the collection.

The Fall/​Winter 2024 collection is available for purchase at BOSS stores worldwide, online at boss​.com, and through select wholesale partners.